What good are you? Real estate commisions from the perspective of the client

For sale by owner: Homeowners ditching brokers http://t.co/Gre63Z8xJf via @CNNMoney – #Torontorealestate agents must add value!

— Real Estate Prep (@RealEstatePREP) November 20, 2013

Real estate agents must:

1.  Actually provide good value to clients; and

2. Ensure that they are perceived to provide good value.

Question: What is the role of real estate agent?

Answer: The role of a real estate agent is to engage both the mind and the heart of the client.

Engaging the mind: The real estate agent must help the client understand the transaction.

Engaging the heart: The real estate agent must help the client feel comfortable with the transaction.

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